Verbifying the web

Do you ever wonder how the scarcity of simple available domain names has affected this wave of Web 2.0 technologies? Think about it, years before you could name you site something like NetSolutions.com, BlogSpot, PhotoAlbum.com...etc. But now we have to be much more creative and resort to strange names like Zazzle, Twitter, even Facebook is too much of a straightforward name for today's reality. These newest names besides being far from ordinary words also have a young and playful sound, they are meant to be catchy and easily "verbified" because in the end, they must stick to people's mind in some other way.
Perhaps we as users are in such a need to deal with our busy web lives that when a site offers us a simpler way to communicate (alas making their name easily verbified) we appreciate it.